True HDR visual content, chips, and panels are indispensable

After 3D and 4K technologies, HDR technology has become the new favorite of the display industry. In the second half of this year, major TV brands have launched HDR TVs and formed a market atmosphere of “HDR running around the earth”.

HDR technology allows users to enjoy better visual enjoyment when viewing HD video content. However, to achieve true HDR, content, chip, and display are indispensable. Skyworth's 4K HDR TV G8210 uses 4-color 4K panel technology to better display the brightness and details of the screen.


HDR "runs everywhere"

At the 2015 CES Electronics Show in the United States, after major TV brands have exhibited HDR TVs, HDR technology has become a new favorite of the display industry overnight. The industry generally believes that this is another major leap in display technology after 3D and 4K technologies.

On June 1, 2015, China's Color TV Co., Ltd., leading Skyworth Co., together with the world's leading IC chip supplier Ruixin Semiconductor, officially released the world's first mass-produced 4K HDR TV G8210 in Taipei. It is reported that G8210 video content is provided by Tencent and is set up exclusively for Skyworth. The geek express line includes 4K, Dolby, Hollywood, and other major areas. Later in the year, it will continue to participate in the HDR area. Through the content of the film and television, it will fully demonstrate the advantages of the G8210 HDR technology.

In the second half of the year, major mainstream TV brands have launched HDR-enabled TVs and all hope to seek breakthroughs in the increasingly competitive TV market.

Skyworth believes that the significance of the 4K HDR TV G8210 is to truly present HDR end-to-end solutions to consumers, and Skyworth will continue to introduce 60-inch products.

Fake HDR can only restore 40% of the details

The Chinese interpretation of HDR (High Dynamic Range) is high dynamic range. Earlier, the launch of the iPhone4 HDR HDR shooting mode is widely known, HDR has also become synonymous with high-quality shooting, but this is only a narrow sense of HDR.

In the television industry, so-called HDR refers to an end-to-end complete solution, from content creation to channel issuance, to coding, decoding, playback, transmission, and final display. All these steps require technological changes and breakthroughs. . This means that to achieve true HDR, content, chip, and display are indispensable.

However, simply decoding HDR source can not be called true HDR technology. The performance of ordinary LCD displays in brightness, color, and contrast is far from good enough, especially in brightness and contrast. Therefore, when playing a film source shot in HDR format, at most, only about 40% of the “truth” can be restored and all details cannot be presented.

In order to overcome this difficulty, the G8210 adopts the 4-color 4K panel technology of LG Display's latest technology, which can greatly increase the transmittance of the panel, and the performance of various colors is more transparent. In addition, with the latest backlight module, the brightness of the G8210 is greatly enhanced, and all the brightness details of the screen can be displayed, which greatly enhances the viewing experience. For example, the user can visually see the difference between rising sun in different seasons and feel the temperature of sunlight. In addition, in order to enhance the contrast of the display, the G8210 is also equipped with a 4K localdimming backlight partition technology, which can use the backlight to match the brightness and darkness of the screen for precise area adjustment, making the image layering more prominent.