In the Internet field, every giant seems to be planning his own "ecology." On August 6, Youku Potato was officially renamed as Heyi Group, which will transform from a traditional video media platform to a cultural and entertainment industry group. A week ago, on July 30th, PPTV backed by Suning Cloud Business announced plans for the development of copyright content, studios, first sports, Internet TV and other business lines in the second half of this year, and launched three smart TVs and one TV box hardware products are sold on the online and offline channels of Suning.
Video website saves money doing ecology
You Yongtuo Group Chairman and CEO Gu Yongsheng said: "The end of the era of pure video media, culture and entertainment industry into the channel-centered Hele era."
It is understood that in the next three years, Heyi Group will invest 10 billion yuan in cash and resources to support Web content, which is the user's self-uploaded, Web-based video content. At the same time, Heyi Group also released a self-channel strategy and launched three major plans: the newcomer plan, which produces 100,000 self-channels with thousands of fans; million plans to produce 10,000-month self-channels with over 10,000 revenues; Plans to produce 100 self-channels worth over 100 million.
On the other hand, PPTV is also playing on video content and smart hardware. PPTV officials revealed plans to jointly invest in 8-10 cinemas, 4 to 5 IP-made home-made dramas, and self-produced music variety shows with Suning’s studios. In addition, PPTV also joined Suning to launch the PPTV-55T Modern School, PPTV-55P Observatory, PPTV-43P Queen's Strategy Smart TV, and a TV box, which are sold online and offline in Suning.
After more than ten years of development, Gu Yongyi believes that "Youku Potato" is not enough to describe the current state of business. Today's Youku Tudou is already a company that includes video sites, on-demand platforms, production systems, and ecosystems. Fan Zhijun, chairman of the PPTV Juli Management Committee, also believes that PPTV is not only an Internet video website, but also a technology company with Internet video content as its core.
Video site may face a tide of shuffling
Gu Yongsheng believes that now the video industry has reached a critical point. With the post-90's and post-00's user changes and the rise of self-channels, it is inevitable for net content to exceed traditional content. The monetization model of video sites will also change. In the next three years, user revenue + content marketing will exceed the traditional hard and broad.
According to Youku Tudou data, the proportion of Web content traffic on the platform currently exceeds 50%, and the number of channel broadcasts per month has exceeded 10 billion, producing 30 hours of net content per minute. The content was released in the past year. The number of channels exceeds 10 million.
It should be noted that Gu Yongsheng did not deny the merger rumors with iQiyi. In the future, the video industry will develop in the direction of integration. Gu Yongsheng said: When will it happen? Please wait and see.
Insiders pointed out that because of similar businesses, the competition of similar companies is very fierce, and the combined homogenized enterprises are more likely to develop in a good direction. However, more attention should be paid to whether the self-channel strategy launched by the Unity Group is feasible and whether it can become a benchmark for the development of the industry.
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