January 9 news, as Apple's long-standing chief executive officer, Tim Cook is best known to be able to ensure that new products are available on schedule. Despite this, Apple's new products have been delayed. This led analysts and other observers who closely followed Apple to begin thinking about whether this tech giant is gradually losing some of its competitive advantage.
Since Mr. Cook’s as chief executive in 2011, three major new products, including the 2016 AirPods headset and last year’s HomePod, have missed Apple’s launch date. Apple's smart watch is planned to be available in early 2015, but consumers will not be able to buy it until the end of April after a long wait. In addition, Apple also delayed the launch of the stylus and smart keyboard, and these two components are two key components of the iPad Pro.
The delay in the launch of this new product led to a longer waiting period for consumers to get the product from the date of the new product announced by Apple to the actual purchase of the product. According to an analysis of the Wall Street Journal's information released by Apple, the number of new products and product replacements has been delayed by an average of 23 days in the past 6 years, compared with an average of 11 days before 6 years.
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