[PConline News] A few days ago, the Bosch Group and Siemens AG reached an agreement to acquire 50% of the shares held by Siemens in the joint venture company, Boshi Home Appliances, with a purchase transaction price of 3 billion Euros. In addition, the transaction was completed (expected to be 2015 In the first half of the year, Bosch Home Appliances will also pay a dividend of 250 million euros to Siemens and the Bosch Group.
After Sissi announced the news on September 22, various speculations followed. Girke said that the change in equity is the result of a very natural evolution of the strategic adjustments of the two companies, and there are no special or mysterious reasons. At the same time, it also pointed out that whether from the reasons or the results, the equity change is a “win-win†situation. For Bo Xi, this is a very beneficial exploration of the development of smart homes and smart interconnection, and the equity changes In line with the company's overall strategic development direction; for Siemens, although it is a departure party, but also when leaving, also gave Bo Xi a very important task, that is, Siemens appliance brand will continue to operate for a long time; for Bo Xilai That said, 100% of shareholders are their own former parent companies, and they are the parent companies with 47 years of good exchange experience with their strategic fit and actual operations.
After the equity change, how will Bosi deal with the Siemens brand? Girke said that the Siemens brand will not disappear in the field of home appliances, but will exist for a long time, as long as the "long-term" in the end? He revealed that the Siemens brand will remain a very, very important contributor to the 2025 Bosch China and global market performance goals set by Bossi China.
He also expressed on behalf of Bo Xi that he will continue to invest in Siemens brand and products as always. At present, in the framework adjustment that Boshi began at the end of last year, each brand had a person in charge as the executor of the positioning of brands such as Siemens and Bossi. Girke said that putting the person in charge of the brand at the forefront of structural adjustment also illustrates Bo’s emphasis on brand positioning.
According to Gek, the Siemens appliance brand will not only disappear, but will even expand in the category. In the future, the expansion of Bo Xi’s home appliance product categories will mainly focus on three aspects. First, for the Chinese market, kitchen appliances and electrical appliances suitable for Chinese families will be developed. "Now people are paying more and more attention to ovens, steamers, microwave ovens and other cavity products. This will be a huge market with huge potential in China. At present, this type of products are all imported, but in the future we will develop and target the Chinese market. Chinese consumers' products even include some embedded kitchen appliances. Second, more dishwasher products. In the future, more and more Chinese families will choose dishwashers for this lifestyle. The machine will also be a big market; Third, smart new products can be based on the current smart platform, interconnect platform, to implement the program to update the home appliances, kitchen products, Gellke pointed out that everyone has updated the mobile phone program It is commonplace that future smart home appliances are also the same, and will continue to update the program. Bossi will be guided by consumer demand and timely launch of the above new products.
Dongguan Jili Electronic Technology Co., Ltd. , http://www.ocasheet.com