9999 yuan millet new year 70-inch millet TV 3 interpretation

On December 30th, just as people celebrated the 1st day holiday on New Year’s Day and look forward to the arrival of the Chinese New Year 2016, Xiaomi’s low-key held a new 70-inch flagship split-TV conference and did not have a venue for thousands of people. There was no gathering of domestic and foreign media in the industry. In the conference room of Xiaomi’s General Staff B1, a million-meter millet TV with a size of 70 inches was born.


Xiaomi TV Co., Ltd.’s co-founder and vice president and the head of Xiaomi’s TV station, Wang Chuan, explained the new products for the 22 media at the scene. The conference started with the minimalist remote control that led everyone to test the water from the earliest millet box to the smart TV. , the earliest configuration of independent audio to improve the "only suitable for listening to news broadcast" TV sound quality, and the industry's first integrated audio split design. In front of such great achievements, Wang Chuan’s demeanor was so indifferent that it seemed to be a far cry from the millennium in the hearts of the people who could not even fan the pigs.

The details of this low-key press conference are worth noting. The entire PPT presentation was carried out through the video display of Xiaomi TV. Although TV can't replace projection as the mainstream of business presentations, wireless remote control, simple operation, and speech from PC are still performed. The method has an easy-to-use advantage innately. It is obvious that Xiaomi played it very well.

The appearance is completely 50/60 inch millet TV 3 equal magnification

Millet TV 3 70 inches

After the digression finished, we went back and looked at the new products. The picture below shows Xiaomi’s new product. If you don’t tell the model, will you mistake him for the 3rd generation millet TV with 55 or 60 inches? Indeed, probably because of the same product line, the 70-inch millet TV 3 has completely continued the design of the previous two new products, all-aluminum metal frame, metal backplane, ultra-thin design, inverted V-shaped base, audio / host split Design, this is the authentic third-generation millet TV gene, there is no small but not pure blood.



The appearance is entirely 55/60 inch XXL Edition

Compared with Maxi's Max70, Xiaomi TV 3's frame is a spliced ​​structure, and the process does not pursue complicated precision. The corresponding it can effectively reduce the cost of the manufacturing level, and can be lower than the Max70 under the premise that the panel occupies 90% of the overall cost. 2000 yuan naturally understands design choices, including pricing and process level.

Hardware and System Third-Generation TV Full Platform Sharing

On the hardware, the new machine and the already released third-generation TV also come from the same platform, MStar's 6A928, Mali-760 MP4, the latest 60 frame rate H.265 video decoding capability, which is almost the strongest TV built-in system The hardware specifications, of course, this set of hardware from the beginning of the 55-inch millet TV 3 began to spread, but not because of the 70-inch tall positioning and what is different, after all, the performance is enough for the last 1-2 years.

Nothing can be said about the system and sound quality. The 70-inch millet TV 3 has surpassed all non-packaged TV products, and this has no doubt. Personally, I very much hope to see some changes in the millet TV operating system, but unfortunately, if I let me experience this new product yesterday, it is estimated that this part of the system and application will not have much difference with the Xiaomi TV2. In recent years, Xiaomi’s system did not have any remarkable innovations.

The price is currently 70 inches 4K minimum price

There is nothing gold in this sentence. Everyone is talking about the Sharp panel.


Even Sharp's own 70-inch TV is astonishingly cheap

The screen is where Millet TV's 70-inch must change. The new 70-inch version uses the original 4K panel of Sharp's Tenth Generation line. Don't think it's a big deal. Among the 60-inch and larger LCD TVs, the tenth-generation line panel Has a very high degree of popularity of the panel, and even Sharp's own 70-inch TV can achieve the positioning of million yuan. For the 70-inch, it would be surprising if it wasn't for the Sharp panel.

According to my search results in the e-commerce platform, millet TV is not the lowest 70-inch 70-inch 70-inch TV, Sharp 70LX565 Jingdong sells at 9766 yuan, the Japanese big names have such a pricing force should make many people accident? In fact, as early as Internet TV began to involve the 60-inch product line has been very good in price, but such an entry-level product you do not expect to look at the quality of the processing technology, it is similar to millet LeTV , A panel from the tenth-generation line together with a poor low-end backlight and image processing engine configuration. Say it will be the subject, Sharp 70LX565 is 1080P TV, and millet TV 3 is 4K resolution, in addition to it, LeTV (standard with Harman Kardon audio subwoofer) and Sharp's lowest price 4K resolution 70-inch TV sale Price between yuan, so that millet TV 70 inches is the lowest 70-inch 4K TV, and the price advantage is quite obvious.


Wang Chuan popularized the concept of TV size for everyone when Xiaomi TV 70-inch was released. Although 60-70 listened to only a “less-than-eyeful” 10-inch difference, the 10-inch diagonal gap brought a lot of 36% of the display area is different, 70 inches compared to the 60-inch TV viewing area may not be a little bit more, for those who build a home or urban luxury, 70-inch products are not too small.

Picture quality Sharp screen Wide color gamut Partition backlight and motion compensation complete

Finally, the picture quality, Xiao Bian was informed at the conference site Q & A, millet TV 3 is still used 8 partition backlight design, which will undoubtedly let him have three generations of television since the high quality backlight uniformity, high contrast quality Based on the basics, our Internet TV review rating of the 55-inch Xiaomi TV in the quality link, especially the backlight link performance is eye-catching, it is clear that the Millet TV 70 inches inherited this point.

According to the understanding of the scene, the backlight of Xiaomi TV 3 is developed independently. Engineers are the industry masters who have developed all versions of iPad backlighting, and they also have the talented person to research and develop the TV backlighting system for the TV backlight of joint venture brands such as Sony. Indeed, starting from 2S, millet TV has surpassed its peers in the expression of backlighting in the most recent half of the year. This point is worth learning from other Internet companies and even domestic giants.

Regarding the other part of the picture quality, the nominal color gamut coverage of 70-inch millet TV 3 is greater than 85%, and there is also a 120-MHz MEMC dynamic image compensation technology. The foundation of color and dynamic expression is not low, I believe this is a A 70-inch TV that is more secure than the average brand.

Very high cost of purchase, but willing to actively mass production

Millet TV 3 70-inch 9999 yuan sale before the Spring Festival Click to view

Xiaomi chooses the time base to publish 70-inch flagships and may feel a bit of an emergency. However, according to the pre-holiday listing, the number of models sold before the holiday season should be very rare, and the number of first-time players could not be reached. Judging from the remarks that the current configuration lowest price and Wang Chuan’s dictation of screen modules account for 90% of the cost of the entire machine, this new product should not bring much profit to millet, and production capacity and sales volume will become more suspenseful. For the millet TV 70-inch, my point is: It's worth it. I hope it will buy it for you.