I. Blue Ocean in Online Education Industry
China is a big country in education, but it is not an educational power. Due to the uneven distribution of geographical space and hardware and software resources, traditional education leads to few people who truly enjoy quality educational resources. Fortunately, online education contributes to the improvement of this situation. Online education can break through space-time restrictions. Deep learning can be achieved on the PC side, and fragmented learning can be achieved on the mobile side, making education more flexible. “Internet+†is rapidly changing the face and ecology of many industries, and the education industry is also. As the next blue ocean market, online education in the next decade is a huge market.
According to the “2015 China Online Education Industry Blue Book†data compiled by the Internet Education Research Institute, the online education market in China in 2014 was approximately 28.37 billion yuan, an average increase of approximately 17.8% from 2013. In 2015, the market scale further increased to 39.9 billion yuan. The huge market scale has spawned a large number of emerging companies. According to the report, as of the end of 2015, the number of domestic Internet education companies was about 9,500, of which there were about 2,200-2,400 K12 Internet education fields, and nearly 300,000 related employees.
At present, the competition for online education based on PCs and mobile terminals is becoming more and more intense, and online education in the smart TV industry is in the ascendant. The market is vast but the competition is relatively small compared to other platforms. In other words, there is a lot to do!
Second, why should the sofa butler launch education channel?
In recent years, online education represented by MOOC has suddenly emerged, which has demonstrated the great charm and broad prospects of online education. The Internet has completely changed the way people live, but also includes ways of education.
The same changes are happening on smart TV platforms. Smart TV, as the audio-visual entertainment center in the family living room, is different from traditional television and can also carry the online education. Although the open living room space makes smart TVs not necessarily comparable to deep-learning PCs, smart TVs have greater advantages in online education in K12 and even in elementary schools and below primary schools. Imagine a scene in which young couples are skilled in using smart TVs, a family sitting on a sofa, an educational smart TV app, and learning with their children.
In 2015, it was known as the first year of smart TVs. In the year, China’s smart TV shipments reached more than 40 million units, and there is a trend of continuous high growth. In addition to smart TVs, shipments of TV boxes are equally important. A large number of smart TV users is a source of confidence for sofa butlers to launch educational channels.
Before the sofa housekeeper launched education channels, many online education content providers have started to migrate and expand to smart TVs. For example, Beva Songsong landed on the sofa butler early on and spent a long period of intensive cultivation in the field of early childhood education. Beva's children songs accumulated a total of 300W+ downloads at the sofa butler and relied on the Bevay Song App to create preschool toys. Preschool education content is a combination of hardware and software.
Third, the advantages of sofa butler in the field of education
The sofa butler has launched an education channel, which can make full use of the existing resources of the sofa housekeeper, promote the advantages accumulated in the field of smart TV education, and bring a lot of convenience to developers.
As a powerful third-party application market and distribution platform for smart TV software, sofa housekeepers contribute to the formation of an online education industry chain. Whether it is a traditional education institution that develops online or an education platform that has an Internet gene, it must develop in multiple directions to create a complete ecological chain in order to achieve long-term development. The sofa butler is the online education industry chain in the living room. The most important part
In addition, the sofa housekeeper owns an exclusive big data platform and has accumulated a large amount of detailed data such as activation, usage habits, and opening frequency of high-quality smart TV users. These valuable data are the bridges between developers and users, and are not only relevant to each user. The actual use experience also has an important impact on the download, payment, and evaluation of TV applications. It can be said that relying on the sofa butler big data platform, users can more easily get the desired educational products, and developers can also better serve users.
According to the 2015 China Blue Book of Online Education Industry, 70.58% of the companies are in a loss state, 13.24% of the companies are in a state of balance, and only 16.18% of the companies are in a profitable state. Online education companies on smart TVs face the same problems. For this, sofa butlers have very good solutions. The sofa butler butler has recently released the TV payment SDK V2 version, which substantially increases the payment success rate. Even individual developers who work alone can get a stable profit method through the sofa butler.
Fourth, the future education channel planning
After the launch of the Education Channel, the sofa butler will serve users and developers and will strive to enhance the experience of smart TV online education. Optimize the software distribution process, reduce redundant links, and streamline software distribution. At the same time, the sofa butler will also be committed to increasing the software payment rate, optimizing the payment experience, allowing users to buy the rest assured that developers will be comfortable.
