A few days ago watching the ball, one scene was very moving.
Paris Saint-Germain scored a 9-0 win over Troyes, locking the French championship eight times in advance. On the court Saint-Germain de Paris beats and 9-0 wiped the opponent. The game ended and all Paris Saint-Germain players came to comfort the other goalkeeper.
Offensive and hug, at the same time in a game. I saw the true king character of Grand Paris.
Today’s day is also memorable in the technological circle. On April 1, 1976, Steve Jobs and Steve Wozniak founded Apple in the Jobs garage. Forty years later, the Apple brand changed the world as promised. But after Jobs left in 2011, Apple made some changes, from a great innovation company to a huge commercial company. Apple's financial report, like that of Microsoft, is still good-looking, but it has not seen the shadow of subversive innovation.
LeTV's Jia Yueting and Xiaomi's Lei Jun have other nicknames in China, Jabbus and Reebs. Although the two expressed sincere respect to Jobs. Obviously, he does not like this nickname. It was like Kobe Bryant said: I was just Kobe Bryant, not Michael Jordan.
At LeTV’s press conference, Jia Yueting under the lights was determined and calm. Jeans, black T-shirts with LeTV LOGO, PPT behind are still simple, visually stimulating pictures and words with poetry and distance. In the business world, Jia Yueting is Steve Jobs's determined fan and challenger. It's like the big Paris on the court, sweeping thousands of troops. Under the scene of the Parisian style. Men should have two sides, one ambition, one tenderness.
Obviously, LeTV and Apple now have a special keyword connection. The key word is: inheritance. Just like Kobe Bryant took Jordan's shirt and negotiated it, he ruled the basketball world around the 21st century.
January 10, 2007 Jobs released Apple's mobile phone, opening the Internet of Things era. This year 2016, it will be ten years and the first ten years will belong to the apple kingdom. After ten years, it may really be the world of potato chips. (Music was misunderstood as a happy potato chip)
A few days ago participated in two sessions, a storm technology 2016 strategic conference, a BYD Qin EV300 electric car conference. In the two conferences, Yibei Chen saw the shadow of LeTV's ecology. The conference ended and chatted with StormTech and BYD executives. Their attitude towards LeTV was praised. Obviously, LeTV in 2016 is no longer blinking. Behind the disciples have been holding a flashlight, sprint to catch up.
LeTV has done a lot of special ups and downs over the past few years, but the real starting point is that everyone is familiar with the big-screen ecology, music as super TV. The success of LeTV is not accomplished overnight, at least hiding six major business philosophy. Xiao Bian took everyone to open his mind today and decoded the top six tips for the success of LeTV.
One, 99% of people are not optimistic, it is possible to achieve subversion
On March 5, 2013, LeTV and Foxconn jointly announced that they will sign up for the smart TV market, and the domestic TV market will soon add a new brand, LeTV.
LeTV as soon as the super TV, the market almost appeared once again fell: Do not look good!
It is this kind of unwillingness that has made Jia Yueting a success. Because this is the familiar rhythm and familiar play of Jia Yueting.
As Jia Yueting often said: 99% of people are not optimistic, it is possible to achieve subversion.
The 2016 LeTV Annual Conference was held at the Leshi Eco-Sports Center (former Wukesong Gymnasium). A wild son of Jia Yueting sang the voices of him and LeTV:
How windy
The more my heart goes
Magic as a dust
Freedom to dance with the wind
I want to hold my hand firmly
But the courage to drift
I will become a giant
Stepping on the dream
On January 19, 2016, Le Shiyin announced to the new president, Liang Jun, that LeTV’s cumulative sales volume has exceeded 5 million units. In 2016, it will sprint 6 million units and seize the top three smart TVs. LeTV Super TV gave the sceptics a loud slap in the face.
Top Tips for LeTV Super TV: Stable
Second, partners
Whether it is platform, content, terminal, application. There is no doubt that LeTV is a social media person in the Internet of Things era. Yesterday was still competing products. Today may be LeTV’s super partner.
LeTV ecosystem is highly inclusive. The core is based on the user's ultimate experience. Because to meet the user experience, ah, the goal of the birth of all brands is not so? Therefore, LeTV can always find a suitable meeting point in each life cycle of the industry, brand, and product. Eco-reverse. The greater the number of ecological nodes, organizations, and networks, the higher the efficiency of reversal.
So we see that no matter the user level, product cost, business level, capital level. New and strong partners continue to enter LeTV Ecology. A list of a large list of not one move, flowers, film and television, Foxconn, TCL.
Third, subversion
Subversion is not a lovely word. Because subversion is often accompanied by destruction. Break it again.
It's like lifting a sword, but the real swordsman is not lifting his sword to kill the devil but to protect the most beloved.
LeTV is the standard bad boy, enters the new industry, lets the old fellow who lays down to make money, creepy, how can this kid play so? This is not a bad rule!
Because LeTV depends on the ecological model to break the boundaries of the industry and break the profits, let the business return to users in good faith. This will inevitably offend industry stakeholders.
But things were not as bad as they had imagined. The original participants in the industry did not become worse, but became more dynamic. Have increased their efforts to innovate and respond to the Internet gamers. Consumers become the biggest beneficiaries. With the least money and time, enjoy the full competition and bring about the savage growth of technology.
On the one hand, Lam's ecology is growing. Opened the fusion development model. All participants in the market can find their own roles in the ecological network. And participated in the exciting tide of new ecological civilization. Meet the user's ultimate experience.
Fourth, insight
In the 21st century, entrepreneurs should have a capability. It is to stand in the next decade to see the present.
All innovations happen this way.
Without such capabilities, businesses become more and more dangerous.
Because of the mobile Internet era, people, equipment, knowledge, and data are enjoying explosive growth.
Always run in small steps and quickly iterate. Defeating oneself is never an opponent and market, but its own user.
Either being loved by the user or abandoned by the user. There is no third option.
The success of LeTV is based on insights into the future.
In the first two days and March 30, LeTV and TCL launched the world's first Internet HDR surface 4K ecological TV based on the open-loop LeTV ecosystem, and in the future, eco-TV will be lower than the mass production cost pricing. Through ecological subsidies, let The television industry has entered the era of hardware negative profits.
LeTV’s new CEO, Liang Jun, pointed out more than once that the smart TV blowout model is drawing to a close, and the big screen Internet user model has only just begun. The TV market has been developing on the track of the development and evolution of the screen in the past 30 years. In the traditional sense, the overall market has been fully competitive and saturated, and its annual sales volume has remained at around 45 million units. Since 2012, smart TVs have seen a growth in blow-outs, and this year's smart TV penetration will exceed 80%. This means that consumers' perceptions of television have changed, and for the transactional business model, the golden growth opportunities in the smart TV market over the past four years have gradually disappeared.
LeTV pays more attention to how many cumulative users the Super TV has, and how many people are using LeTV's large-screen ecological services. This is the commercial basis of LeTV's large-screen Internet ecosystem model. He further pointed out that there are more than 600 million in possession TV users in the Chinese market, and most of them are still using traditional television. In the next 5-10 years, this market is definitely a blue ocean market.
V. "Platform + Content + Terminal + Application" Complete Ecosystem
LeTV includes two business lines: online video and smart terminals. The first is a long video website service based on the "Hulu+Netflix" model. Second, LeTV’s new business is based on smart TVs such as Super TVs and third-party development platforms such as LeTV Store and LeTV UI operating systems.
LeSports Ecology includes four large-scale engines with four-tier architecture. The four-tier architecture refers to "platform + content + terminal + application". LeTV.com covers the complete ecology of content production, integration, transmission, terminal coverage, and third-party applications, respectively.
The five major engines include the platform-level cloud video platform and e-commerce platform; content-based LeTV, LeTV; terminal-level hardware and software services; and the application layer, LeTV Store, makes television an extended screen for Internet life.
LeTV is committed to building a complete ecosystem based on "platform + content + terminal + application" based on video industry and smart end, with five-screen terminals (cinema screen, TV screen, computer screen, flat screen, mobile phone screen), to achieve brand cover.
After confirming such an ecological path, LeTV began to make great strides.
Take a chestnut:
1) Content
Letv build its own content ecology from the very beginning, using content to attract users. With the introduction of a large number of content-end resources such as LeTV, Huafan, and LeTV, the real big screen value of LeTV is inspiring. Recently, LeTV Sports used 2.7 billion to obtain the exclusive new media broadcast rights for the Super League in the next two years. The Super League will be exclusively presented on LeTV Super TV in the next two years. The rich content library can meet the multi-level demands of customers in different industries for high-quality content, and is tailored to customers in different industries. It can provide users with accurate and high-quality use experience.
2) EUI system
LeEui EUI has been continuously updated and now has four desktops, including a desktop, desktop, desktop and headline desktop. The EUI system can deeply learn and self-evolve and can achieve accurate personalized recommendations. For the system integration and development needs of users in different industries, LeTV Commercial Division can customize and develop, integrate the system requirements of industry customers into the LeTV EUI system, build TV-based self-owned channels for enterprise customers based on Super TV, and help companies to carry out branding. Promotion and marketing.
3) LeTV ecological cloud
LeTV Cloud has launched the world's first eco-cloud service platform. It has deployed 680 CDN nodes in more than 60 countries and regions around the world, boasting 20T of export bandwidth and running over 100 million dynamic acceleration devices per day. LeTV Cloud Computing has the world's first enterprise-class video cloud open platform that fully supports 4K and H.265 next-generation video technologies, providing universal video cloud services, including cloud-on-demand, cloud-on-air, CDN, Data+, and industry clouds. Services, comprehensive coverage of radio and television, e-commerce, education, media, animation, content, games, automobiles, smart hardware and many other industries, to provide industry users with a one-stop end-to-end solution based on music as eco-cloud.
Six, the product is king
Double performance, half price. It is the pricing logic of LeTV Super TV. And it has never changed. The result of this is that every super TV has not yet been released, and it has become the focus of the streets, social networks, and crazy discussions.
After three years of market inspection, it turns out that expectations and product quality are positively related. LeTV's product concept has its own set of killer.
LeTV is a fusion of technology, culture and the Internet. Each generation of super TV represents the industry's top configuration and highest performance. It can lead TV design trends and establish new audiovisual standards. Unlike the traditional home appliance manufacturers and Internet/IT vendors that have been slowing down in the 1.5 era and 2.0 era of the TV industry, the EcoTV 3.0 era led by LeTV has four characteristics: configuration standard, pricing model, profit model, and counter-value. The just-launched Super 4 X65 Curved/Super 4 X55 Curved is a perfect blend of innovative and meticulous craftsmanship from LeTV's vertically integrated ecosystem and TCL's multi-year TV design. According to Lexus, the new president, Liang Jun, said that the price of the two TVs will be lower than the production cost price. LeTV's fourth generation Super TV 4 X65 Curved sells for 7,999 yuan, and the fourth-generation Super TV X55 Curved costs 4,999 yuan. Performance exceeds industry, and prices are half of the industry.
How can such a strategy not trigger fans' madness?
Jia Yueting's music ecology reminds us that no matter what you want to do, "They first ignore you, then laugh at you, and then fight with you. Next is your day of victory." What really matters is not the vision of others. Follow your heart and success will follow. This is exactly the essence of LeTV!