The development history of color TV is a history of continuous upgrading and selection of color TV technology. Following the popularity of color TV in the 1980s, color TV technology is improving day by day, and new technology products are maturing. In 2016, OLED technology represents the future of television and is becoming a common consensus in the color TV industry. Industry analysts believe that 2016 will be the start-up year for OLED TVs.
First, the upstream technology is mature, OLED full HD panel yield up to 80%
The scale of OLED TVs depends mainly on the supply side. From the perspective of OLED equipment investment and yield ratios, it is estimated that in 2016, large-sized OLED panels with a size of 100-1.5 million can be supplied. The panel production scales with the scale effect. As the production capacity climbs, the yield rate will increase further than in 2015. At present, the FHD (Full HD) OLED TV panel yield has reached 80%, UHD (Ultra High Definition, ie 4K). Although the OLED panel yield is low, it will be further improved this year.
According to the AVC industry chain data, global shipments of OLED TVs were 400,000 units in 2015, a four-fold increase over 2014, and global OLED TV shipments are expected to continue in 2016-2018. Sharply higher, it will soar to 1.3 million units in 2016 alone, the largest increase. Among them, the performance of the Chinese market is particularly prominent, and both 2016 and 2017 will continue to maintain a 400% growth rate.
Second, consumer acceptance, OLED acceptance
With the rise of the middle class, the needs of Chinese consumers are diversified. In the future, consumers are increasingly willing to pay for products with higher brand awareness, better quality and experience, and better service. According to AVC's special data, consumer acceptance of OLED TVs is higher than that of LCD TVs at the same price point. Consumers believe that OLED TVs perform more prominently in display details and color saturation, and are in line with TV high-end products. image of. According to AVC's total data, the average market price of OLED TVs in 2015 was 16,898 yuan, and the price ratio of LCD TVs with prices of more than 10,000 yuan dropped to 1.1. The prices of OLED TVs in 2016 will be closer to the people. Capture high-end LCD TV market share.
Third, color TV companies advance, OLED alliance grows
With the maturing of OLED technology and products, and the recognition of consumers for OLED, more and more mainstream TV companies at home and abroad have announced their entry. In September 2015, the China OLED display industry alliance was established. As the leader in OLED TV, Skyworth is committed to promoting the rapid and healthy development of the OLED industry. Through the accurate judgment of the OLED market, Skyworth took the lead in the layout of the OLED TV market and took the lead in mass production of 4K OLED TVs globally. According to AVC's push total data, Skyworth’s share in the OLED TV market rose from 3% to 26% in 2015, ranking top among domestic brands.
At the beginning of 2016, Coocaa and KKTV released new OLED products. The addition of internet brands has enabled OLED TV prices to reach below 10,000 yuan. Domestic color TV giants Konka and Changhong have kept pace and increased their presence in the OLED field; following China and South Korea’s mainstream TV After the company, Japanese brands will also launch OLED products during the year.
OLED has become the choice of more and more colorful electric companies, and the cooperation of the whole industry chain of the upper, middle and lower reaches will further promote the popularity of OLED TVs. According to AVC forecast data, the retail volume of OLED TVs in the Chinese market is expected to exceed 250,000 units in 2016 and will maintain rapid growth.
First, the upstream technology is mature, OLED full HD panel yield up to 80%
The scale of OLED TVs depends mainly on the supply side. From the perspective of OLED equipment investment and yield ratios, it is estimated that in 2016, large-sized OLED panels with a size of 100-1.5 million can be supplied. The panel production scales with the scale effect. As the production capacity climbs, the yield rate will increase further than in 2015. At present, the FHD (Full HD) OLED TV panel yield has reached 80%, UHD (Ultra High Definition, ie 4K). Although the OLED panel yield is low, it will be further improved this year.
According to the AVC industry chain data, global shipments of OLED TVs were 400,000 units in 2015, a four-fold increase over 2014, and global OLED TV shipments are expected to continue in 2016-2018. Sharply higher, it will soar to 1.3 million units in 2016 alone, the largest increase. Among them, the performance of the Chinese market is particularly prominent, and both 2016 and 2017 will continue to maintain a 400% growth rate.
Second, consumer acceptance, OLED acceptance
With the rise of the middle class, the needs of Chinese consumers are diversified. In the future, consumers are increasingly willing to pay for products with higher brand awareness, better quality and experience, and better service. According to AVC's special data, consumer acceptance of OLED TVs is higher than that of LCD TVs at the same price point. Consumers believe that OLED TVs perform more prominently in display details and color saturation, and are in line with TV high-end products. image of. According to AVC's total data, the average market price of OLED TVs in 2015 was 16,898 yuan, and the price ratio of LCD TVs with prices of more than 10,000 yuan dropped to 1.1. The prices of OLED TVs in 2016 will be closer to the people. Capture high-end LCD TV market share.
Third, color TV companies advance, OLED alliance grows
With the maturing of OLED technology and products, and the recognition of consumers for OLED, more and more mainstream TV companies at home and abroad have announced their entry. In September 2015, the China OLED display industry alliance was established. As the leader in OLED TV, Skyworth is committed to promoting the rapid and healthy development of the OLED industry. Through the accurate judgment of the OLED market, Skyworth took the lead in the layout of the OLED TV market and took the lead in mass production of 4K OLED TVs globally. According to AVC's push total data, Skyworth’s share in the OLED TV market rose from 3% to 26% in 2015, ranking top among domestic brands.
At the beginning of 2016, Coocaa and KKTV released new OLED products. The addition of internet brands has enabled OLED TV prices to reach below 10,000 yuan. Domestic color TV giants Konka and Changhong have kept pace and increased their presence in the OLED field; following China and South Korea’s mainstream TV After the company, Japanese brands will also launch OLED products during the year.
OLED has become the choice of more and more colorful electric companies, and the cooperation of the whole industry chain of the upper, middle and lower reaches will further promote the popularity of OLED TVs. According to AVC forecast data, the retail volume of OLED TVs in the Chinese market is expected to exceed 250,000 units in 2016 and will maintain rapid growth.