Since the first virtual reality system was constructed from Morton Heilich in 1957, there have been three rounds of talks about the “first year of VRâ€. The round of fierceness and quietness cast a long history of VR development, and when 2016 was on the right track, VR finally ushered in the first year of development: customers increasingly want retailers to use technology to intervene in the shopping experience. The use of virtual reality (VR) to experience products or services is now becoming a new consumer demand, so how to open an immersive scenario and shopping experience for consumers , enhance the authenticity of consumer shopping, realize experiential consumption and “Internet + "Online + offline consumption has become the key to business success.
However, the more consumers want to act as omnipotent gods in the virtual world through VR, the greater the hardware and software load they will have, and the more difficult it is to realize. This is a gap for Guangzhou Junjun Yueteng that has to be faced before. The market demand already exists, and its offline cross-border experience shop, McHenry, is now on the right track, but how to convert consumption power into consumer behavior, realize “receiving customers†on the basis of “acquiring customersâ€, and rely on The perfection of the membership management background and the provision of customized services have become McInney’s long-standing problems. After full investigation and practice of the market, McHennie chose to deploy VR in his experience store.
Facts have proved that embracing VR is indeed a wise move. Retailers want to highlight their excellent in-store experience services and need to use VR to open the door to deep experience. However, there are many SKUs in the store, and it is not easy to achieve a 1:1 merchant model. McHennie and Handan City teamed up to build an O2O platform that integrates online and offline, further perfected McHenry’s cross-border O2O platform product data, and enabled experience stores to use computer graphics systems and auxiliary sensors to generate interactive 3D shopping Environment, break through the limitations of time and space, truly mall shopping, casually try all kinds of goods. Consumers at home, wearing VR glasses, can enter the McHenry line shop, according to their own freedom of choice of goods to achieve shopping, as if the feeling of physical store shopping. Based on a powerful management system, the McHenry Experience Store can collect data on valuable behavioral data to modify packaging, store layouts, and advertisements, and achieve accurate marketing based on the individual circumstances of consumers.
Today, with the gradual deepening of VR shopping, a new round of changes will take place in online and offline retail business. The winners of the VR shopping war will become the main makers of a new round of business rules. The new VR three-dimensional panoramic shopping model that VR Shopping created by McHenni and Festival City to subvert the traditional shopping experience will better improve the consumer experience index to meet the needs of “Godâ€.