On August 11, 2016, the Analysys ThinkPad July mobile APP TOP1000 list was freshly released, and WeChat, QQ, and Alipay still topped the list. Among them, Tencent's mobile phone stewards ranks seventh in the overall list with 19,164.8 million monthly active users and a 3.02% quarter-on-quarter growth rate, again becoming TOP10's only security management software, and rising two times from June.
(Graphic: Analyst think tank in July 2016 mobile APP TOP 1000 list of top ten)
Compared with the TOP Chart of Analysys Think Tank in the first half of 2016, Tencent's mobile phone butler has always maintained the position of “big boss†in the security software industry. The number of active users has been rising month by month, and it has repeatedly ranked among the top ten in the overall list. If you delve into the reasons for its continuous defense, first of all benefit from strong security capabilities such as harassment interception, virus killing, and cleanup and acceleration. For example, it is the only recommended harassment interception security software for 2016WWDC to end phone harassment for iPhone users. Second, constantly innovating humanized product experiences, so that more users feel the "housekeeper" temperature, become a die-hard fan.
At the 2016 WWDC Developer Conference, the iOS 10 operating system “Call harassment†enabled by Apple and Tencent mobile security team to work together with Tencent’s mobile phone custodian has enabled hundreds of millions of Chinese iPhone users to endure years of harassment and fraudulent calls. After the trouble, it is finally expected to be "liberated." Currently, the new version of Tencent Mobile Manager, which is perfectly adapted to iOS 10, is open beta. When users receive harassment or fraudulent calls, the words “Tencent Mobile Butler Recognition†will remind them of harassment and fraud. It is understood that based on the Tencent security cloud library, anti-fraud joint laboratory anti-telecom network fraud expert think tank, Hawkeye intelligent anti-telephone fraud box three weapon, this feature will be officially launched this year after the autumn iOS10, completely end the Chinese iPhone users Phone harassment and scam puzzles.
(Figure: Tencent mobile phone manager iOS10 version intercept harassing phone)
Let the cold security software create a sense of interaction with the user and create a human-oriented stewardship role. This is another “weapon†that Tencent’s mobile phone stewards gain from users. During the Rio Olympic Games, Tencent’s mobile phone butlers were based on the user pain point of “difficulty in watching big gamesâ€. They were launched for Android and iOS users, Tencent Mobile Manager (V6.5.0) Olympic Games and Tencent Mobile Manager 6.4 (iPhone). The “Olympic Schedule Alarm Clock†feature allows users to instantly grasp the hot schedule and win gold for the first time. In the four-year Olympic Games to launch this more humane and intelligent features, mobile phone butler really played the user intimate "housekeeper."
(Figure: Tencent Mobile Manager (V 6.5.0) Olympic Edition)
(Figure: Tencent Mobile Manager 6.4 (iPhone) version)
Industry insiders believe that the list of the more authoritative Analyst think tanks reflects Tencent's mobile phone butler leading the industry, and also shows that users' demand for security software is constantly expanding. It is reported that the July list of the Analysys Think Tank not only expands the capacity from TOP500 to TOP1000, but also counts the number of single-day starts per person and the average length of time per person per day. The average number of individuals per day of the Tencent mobile phone housekeeper starts 0.47 times per person. The daily use time is 3.19 minutes, which is much higher than other security software.