——2007 Commercial Lighting Interim Survey Report
In 2007, it was destined to be a year of turmoil. In the first half of the year, all enterprises have increased their efforts in channel construction. In terms of products, almost all manufacturers have put the focus of the products on the metal halide lamps, and have higher requirements for the light source. Under this trend, companies have accelerated their own improvement and launched a fierce market battle. According to the survey, the most competitive regions for enterprises are East China and South China, and the most active brands in these two regions are headed by NVC, Sanxiong, Aurora, Jiamei, Pinshang, Sidon, Benbang, Dongpu, The performance of companies such as Lake and Delta is also very prominent.
Macro environment
â— The industry is becoming more mature and regulated, and brand influence is increasingly concentrated.
â— The commercial atmosphere of each city is maturing, the demand for commercial lighting products is strong, and consumers' awareness of light is also greatly improved.
â— Government guidance, public opinion, and consumer attitudes are gradually changing. High-end brands and energy-saving products are more popular than before.
â— This year, export enterprises have turned to the domestic market mainly, and they are very strong. This makes the market competition more intense and also causes some brand market share to be lost.
Brand performance
NVC's performance in East China is very eye-catching. The completion rate exceeds the set goals of the company. Among them, Hangzhou NVC has the most outstanding performance, not only over-achieving the target, but also newly opened 9 outlets; Sanxiong? Aurora In East China, it is opposite to NVC, and the completion rate of dealers has reached or exceeded the established goals of the company. The performance in engineering is better than that of NVC. In the East China market, in addition to NVC and Sanxiong? Aurora, It is also worth mentioning that Jiamei Lighting, Jiamei has fully demonstrated its own strength in this land full of opportunities in East China. It has a brand new VI image and a quick response team, step by step in the fierce market battle, and NVC. , Sanxiong? Aurora launched the competition, the performance is remarkable. In addition to these companies, companies active in East China also have well-known brands such as TCL Lighting, Benbang, Pinshang, and Sidon.
Central China, South China, and Southwest China are also areas of concern for enterprises. Brands are also fiercely contested in these areas, but there is no big gap. Among them, the enterprises that occupy the right to speak in South China are Sanxiong? Aurora and Jiamei, and the two companies' status in the local market is temporarily untouchable. In addition, Lake, Ben and NVC are also competitive in this region. The Central China region is currently the key development area for commercial enterprises. The active brands include NVC, Pinshang, Jiamei, Sanxiong, Aurora, Sidon, Benbang and Dongpu. The active brands in South China are still NVC, Sanxiong, Aurora, Jiamei, and Pinshang.
In the overall environment of North China, Northeast China and Northwest China, the intensity of market competition and the importance of enterprises are weaker than those of other regions, but some enterprises also have outstanding performances, such as Sidon in the Northeast, Delta, and Lake. In North China, the state and the goods are in the northwest. Overall, the response in these areas is relatively dull.
Market tension
Ten factors that affect agents' tasks
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